·         Brand & Category Portfolio Leadership – Provide strategic oversight of the organisation’s brand and
product portfolio and ensure that each brand is managed effectively.

·         Innovation and Long- Term Market Development –

·         Packaging Compliance – The Senior Brand Manager oversees the strategic development and
compliance of product packaging to ensure it effectively communicates the brand proposition, supports
product differentiation, and meets all regulatory and corporate standards.

·         Market Expansion (Exports) – Develop and oversee brand growth strategies in export markets to
ensure strong brand positioning and sustainable market expansion.

·         Stakeholder Engagement – Develop and maintain strong relationships with internal and external
stakeholders.

·         Public Relations and Corporate Positioning (Internal & External) – Manage the organisation’s corporate
communication strategy and public relations initiatives on key channels (incl. product brands) to
ensure a consistent, credible and positive representation of the company and its product brands. As
the primary corporate spokesperson, the role represents the organisation in media engagements,
public events, interviews, and official communications.

·         Trade Marketing Management and Retail Execution – Manage and coordinate the trade marketing
strategy and sales execution in various retail, informal or wholesale channels. The role focuses on
ensuring retail compliance, brand visibility, sales team ground support (POS, Adhoc promotions, trade
shows, product launches and promotional sales drives) as well as market intelligence (price survey,
trade visits and sales rep scoring).

·         Consumer Insights and Market Intelligence – Ensure that marketing strategies are informed by
consumer insights and market intelligence.

·         Departmental Governance and Company Audits – Ensure strong governance, compliance, and
accountability within the marketing function through regular audits and performance reviews.

·         Team Leadership & Capability Development – Lead and develop a high-performing marketing team.

·         Strategic Ownership of Corporate Identity – being the custodian of the company’s corporate identity
and brand architecture, ensuring that all brand and corporate communications adhere to approved
visual and messaging standards.

·         Performance Monitoring (Brand & Category) – Assessment of marketing investment as well as value
creation for the brand and overall commercial objectives of the company.  Using data analytics to
measure brand performance and adjust strategies.

·         CSR & Donations – Lead and manage corporate social responsibility initiatives that align with the
company’s social impact objectives.

·         Executive Reporting – Prepare and present marketing performance reports to senior leadership and
executive committees.

·         Project Management – Lead and coordinate marketing projects such as product launches, campaigns,
brand redesigns, innovation projects, and research initiatives.

·         Cross Collaboration Alignment – Ensure alignment between marketing and key internal departments
such as sales, operations, production, finance, and executive leadership.