PURPOSE OF THE POSITION:
To lead the growth and positioning of Hartlief’s brand portfolio through strategic, insight-led, and results-driven marketing initiatives. The Brand Manager is responsible for shaping and executing brand strategies that build long-term equity, drive profitable growth, and elevate the brand experience across all consumer touchpoints.
KEY JOB OUTPUTS:
- Own and drive brand profitability by delivering on budgets, volume targets, brand awareness, and adoption goals.
- Develop and implement annual brand and marketing plans based on consumer insights, competitive dynamics, and business objectives.
- Lead the execution of integrated marketing campaigns from concept to post-analysis, ensuring excellence and consistency across all platforms.
- Champion consumer and market insight, identifying key trends, opportunities, and strategic growth areas.
- Manage and monitor brand budgets and cost centres, ensuring maximum ROI and fiscal discipline.
- Oversee all marketing assets and materials, ensuring premium presentation and alignment with brand identity.
- Collaborate cross-functionally with Sales, Innovation, and Supply Chain to ensure brand strategies translate into commercial success.
- Build and maintain relationships with creative agencies, media partners, and key internal stakeholders to drive impactful brand storytelling.
- Lead subordinates by setting and monitoring KPIs, ensuring high performance, enforcing discipline and driving staff development.
MINIMUM QUALIFICATION & EXPERIENCE REQUIREMENT:
- B Degree in Marketing or related field
- 6 years’ experience managing brands
- Minimum 2 years’ experience on Supervisory Level
- Code B Driver’s license
- Proven track record in developing and executing brand strategies with measurable results
- Strong analytical and creative thinking skills
- PowerBI knowledge would be added advantage
- Experience in FMCG environment would be added advantage
Due Date: 26 November 2025
