Strategic Copywriter (SP6) – Marketing and Corporate Communication Services

Purpose and Realisation

• Messaging Development: Create clear, grammatically correct, persuasive, and
brand-aligned copy for various platforms (e.g., print, digital, social media, TV, radio
etc). This includes headlines, body copy, scripts, and calls-to-action.
• Strategic Thinking: Align writing with the broader marketing and business objectives,
ensuring the copy drives desired outcomes (e.g., brand awareness, lead generation,
sales).
• Audience Understanding: Research and understand the target audience’s needs,
cultural trends, preferences, and pain points to ensure the messaging resonates
effectively.
• Storytelling: Use behavioural insights to craft narratives that emotionally connect with
the audience, making the brand memorable and relatable.
• Brand Voice Consistency and development: Maintain and evolve the brand’s voice
and tone across all communications, ensuring consistency and authenticity.
• Collaboration with the Creative Team and internal marketing departments: Work
closely with the creative director, designers, and other team members to ensure the
copy and visuals work harmoniously to convey the intended message.

Copywriting

• Edit and proof-read copy material to check spelling and grammar as needed
• Craft different creative writing strategies, styles, and approaches to achieve positive
outcomes
• Participate and contribute to the creative brainstorming process as a critical role player
in establishing impactful concepts and creative direction
• Articulate diverse business units’ marketing copy strategies and tone of voice
approaches for Customer Value Propositions (CVPs), products and services
• Stay updated on trends and popular culture to write content that resonates with the
target audience, considering business segments and challenges
• Knowledge of vernacular languages and nuances relevant to various target markets

Guidance and Support

• Assist in the guiding and development of effective and engaging communication within
the marketing department to achieve favourable results
• Interpret, gain, and communicate insights on the target audience and business issues
• Good research, administrative, workflow and proofreading skills
• Provide creative writing support to other functions within the marketing department

Brand Compliance Management

• Ensure all-round compliance and quality assurance of creative material to all Bank
Windhoek brand elements, including corporate and visual identity and brand value
proposition
– Tone of Voice
– Look and feel
– Brand Attributes and Values
– Corporate and visual identity
– Brand Value Proposition
• Deliver brand consistency and creativity across digital customer touchpoints with the
use of copy (internal and external)

Team Support

• Assist with administration duties and provide feedback to the Head of Creative Services.
• Assist in general studio responsibilities and help inspire the creative team.
• Lead by example to help foster a positive, creative environment and culture and inspire
creative brilliance.
• Collaborate with other creatives and marketing professionals to ensure quality delivery
and departmental growth

General Duties

• Must be willing to perform any other reasonable and lawful duties assigned by
management and ensure they are completed on time and in full.

Core Competencies

• Excellent communication and interpersonal skills
• Understanding of marketing principles and consumer psychology
• Mature work ethic and emotional intelligence
• Strong analytical, presentation and organisational skills
• Ability to work under pressure, multi-task and meet tight deadlines
• Adaptability in a fast-paced environment, self-motivated and flexible
• Resilient to receiving constructive feedback
• Disruptive and strategic thinker with a target audience-centric mindset
• In touch with the latest trends, innovation, and culture