PURPOSE OF THE POSITION:
To lead and enhance the social media presence across all O&L Leisure accounts by executing content calendars, driving growth in engagement, and effectively managing online communities.
QUALIFICATIONS & EXPERIENCE:
- A bachelor’s degree in marketing, Advertising, Social Media Marketing, Communication, Business, or a related field.
- Minimum of 4 years’ experience in Social Media Management or similar role, preferably within the hospitality industry.
- Proficiency in social media platforms (Instagram, Facebook, Twitter, TikTok), Canva, video editing software, social media business management platforms, and analytics tools.
- Strong understanding of social media trends and digital marketing strategies.
- Experience in Meta campaign execution and management.
- Ability to produce detailed weekly and monthly reports for all platforms, including actionable insights and growth opportunities.
- Passion for the hospitality industry and a genuine interest in creating memorable guest experiences through social media.
- Strong administrative and project management skills.
- Valid driver’s license.
KEY RESPONSIBILITIES:
- Develop and implement a comprehensive social media strategy aligned with O&L Leisure’s marketing and business objectives.
- Manage all social media accounts, including content creation, scheduling, daily posting, and community engagement.
- Drive brand awareness, customer engagement, and online reputation management through innovative campaigns and trend-driven content.
- Collaborate with internal teams, freelancers, and influencers to enhance social media reach and brand partnerships.
- Monitor analytics, deliver detailed performance reports, and provide actionable insights for optimization.
- Stay ahead of social media trends, competitor activities, and platform innovations to ensure a competitive edge.
- Ensure brand consistency across all platforms by maintaining the social media style guide, policies, and CI standards.
- Champion the O&L persona (“caring, passionate, authentic”) across all digital touchpoints.
SKILLS REQUIRED:
- Be Authentic
- Live the Values
- Cause Alignment
- Take Bold Stands
- Lead Growth
- Deliver Extraordinary Results
- Inspire Innovation
Closing Date: 12 August 2025
